IYK

3/11: Verified Fandom Profiles

Disturbed:

  • 35% utilizing check-in (geo-gated/collectible/seat upgrade) or chipped merch - 110k fans disturbed - turn into a platform to sell direct
  • Most of these fans are new fans (in terms of collection of data) - capturing information for IRL fans
  • Full sales mode and bring in more artists -
  • Ask - Kygo + Griffin, Sam Fedlt - Intro to PTC management - shared with Mike and Sam Fedlt
  • Example pitch: Unsupported EmbedUnsupported Embed
  • Audience is already there and not capturing it
  • Pricing - not sure what to charge for this - how much is verified fan email worth to people?
  • Musicians inability to monetize theirselves - musicians don’t want to monetize theirselfs - merch and tickets

Catch up call:

  • Chip one piece of larger piece - users using other tools and plugging into existing stack
  • Go deeper and verticalize into these other areas
    • Arena tour - disturbed - all merch, check-in, and VIP (more parts of product)
      • Example: Check-in for seat upgrade - grand prize for check ins
      • Tour starts Feb 25th
    • Cross incentives people through merch and rewards.
    • Can extract it into a deeper music product
    • Create a direct to artist channel for additional drops
    • Create a case study - reusable for any artist
  • Profiles
    • All taps and check-ins go to your profile
    • Curates more personalized opportunities based on what you collect.
    • Verified fandom -
    • Apparel and Music - now more focused on music
    • LiveNation - new fandom app
  • Onchain
    • no onchain aspect on the consumer side
    • charting product - NFTs certifying units - take same approach to billboard - digital downloads need to be verified - 70% are fraudulent - digital downloads from physical merch etc -
  • Rebuilding year -
    • Launch disturbed and move into other artists and areas
    • Use case for IRL - convert other music conversations
  • Token
  • KPI:
    • Rebuilding year -

TG

@ryanouyang

@creeefs

  • What is the monetization of the product so far (signing talent agreeing to deals) - and how does this expand overtime into the user level? - tapping/usage based?
    • What do these deals look like?
  • Paying chip per chip method - number of products deployed - $1 each - driving sales through digital
  • No interobability for embedded wallets - based on social account connections - 0Auth - Foobar clusters - deeply integrated into any wallet that comes out